Build it, and they will come? How to design an effective web site.
A common misconception companies new to the Web have is that if they put up a page, people will visit it. In order to have a popular web site, you've got to offer something to the user: information, interactivity, fun, freebies, something more than an 800 number. Original website content is important. Users may come to your website once, but to keep them coming back you've got to have fresh original content. Websites that offer free-bees get noticed. Free software, services, databases or an electronic newsletters will attract users like a magnet.